Edited by B. Martin Pedersen and Rachel Lowry
Book available @Graphis Store
Size: 8 1/2" x 11 3/4"
This book presents some of the top campaigns of the year, selected from hundreds of entries. Featured are seasoned works from accomplished advertising agencies such as Platinum winners, 3e The Life Time Agency, BRIGHT RED\TBWA, Butler, Shine, Stern & Partners, LLOYD&CO, PP+K, Publicis Kaplan Thaler, and Saatchi & Saatchi, LA. Each ad is presented on a full page with a case study describing the assignment, along with an in-depth description on the solution and the result. This provides insight into the agency's creative process and how they met the needs of their clients.